My first NINC conference. What a brilliant bunch of authors. Thought I’d make some notes and drop some ideas as I have them (so this post will keep updating).
- Porter Anderson asks a panel of experts if low prices are devaluing books. Can low prices really devalue literature? If so, what about the gift that are public libraries? And another thought: If price can devalue literature, does paying authors miserly royalty rates devalue writers and writing? Why is that never a focus?
- A BookBub representative says “price is a marketing tool.” I absolutely agree. And I think the consternation about low prices comes from those who see these titles as an intrusion on their own profitability. I don’t see this threat. New authors need to level the playing field and win over their own readership. I think it’s the difference in seeing book-buying as a zero-sum game or an additive game. I subscribe to the latter view.
- I’m not convinced readers are so homogenous. Some are bargain-shoppers. Some are more prone to experimenting with unknown authors. Some will pay a premium for a known author or a current bestseller. I look at the auto market as an example. Some shoppers are only looking for a used car; some are looking for a new car; some are looking to lease. Confusing these shoppers as the same people is a huge mistake publishers and authors often make.
- Most animated exchange thus far: A publisher executive in the audience pitches the advantages of working with them, when Brenna Aubrey says “Just get rid of your non-compete clauses.” A representative of that publisher (who is on the panel) says, “We don’t use non-competes.” And then the executive from the same house had to respond: “Actually, we do.” And then: “And it’s for the author’s benefit.” Got a bit raucous.