Some analysts appear to be confused about how so many authors can possibly be making more money while overall spending on reading is flat. Let’s see if we can’t figure this contradiction out.
The analyst linked to above gave a presentation at RWA (Romance Writers of America) last weekend. In both the blog post and the RWA presentation, we are shown this graph:
If reading dollars are flat, then author earnings should be flat, right? Not necessarily.
Let’s start with the fact that the above graph includes newspapers and magazines, which are down. Here are the trends for magazines. And here are the trends for newspapers. You would think, at a conference for novelists, that this would be taken into account. Now, if the spending on total reading is flat, and two of the three reading types are down, that probably means the revenue for trade fiction is up. We can only guess here, because the wrong data is being used for the wrong purposes.