Ready for some cardio? Let’s talk exclusivity.
Amazon has long made exclusivity a major part of their publishing campaign. With the introduction of KDP Select in late 2011, Amazon began offering merchandising opportunities to authors who published on Amazon and no where else. This has always been a controversial and unpopular move. The #1 decision many authors face today is not whether to go traditional or self, but whether to go KDP Select or not.
The first advantage KDP Select offered was the 5 “free days” per 90 day Select period. These free days were golden tickets for a while, and many authors’ careers took off by taking advantage of the program. KDP Select also meant inclusion in the Kindle Lending Library, where Amazon Prime members get to select one free ebook per month. Self-published authors have been paid out of a pool of funds, with a historical average of around $2.16 per borrow, while traditionally published ebooks have received the full sales commission for every download. So began the divisions that would cause rancor among self-published authors.
The controversy really lit up with the introduction of Kindle Unlimited. Those in KDP Select (exclusive to Amazon) were automatically included. Reports have been very mixed, but many who aren’t in Select say their sales have gone down as readers enjoy the buffet-style unlimited reading. Those in KDP Select (and by extension in Kindle Unlimited) largely report this as a boom time, with sales and borrows combined more than making up for the earnings lost by pulling out of other outlets. Continue Reading →