2014 was a watershed year for the book biz. It was the year self-publishing finally stopped being about the outliers and was recognized by media outlets and the general public as a viable enterprise for thousands of writers. It was the year one major publisher renewed its fight with Amazon over the price of ebooks. And it was the year subscription models exploded onto the scene. A lot to look back on, and not an easy place to see where we go next. But I have a few bad ideas that will most likely be dead wrong. First, a long-winded retrospective.
The Year of AuthorEarnings.com
For me, the year 2014 began with an email from someone who created a software spider that could crawl and aggregate data on hundreds of thousands of Amazon ebooks. The end result of that email was AuthorEarnings.com, which revealed the startling fact that self-published authors were making as much as a cohort every single day as all the Big 5 authors combined. By the end of 2014, quarterly looks at this data showed that self-published authors had overtaken the Big 5 authors.
Not that it was a competition, but it showed that the success of self-publishing was more than a handful of lucky saps like me. The real story of self-publishing (as many of us have been saying for years) is the ability for people with a small and loyal readership to make a career with their craft without being a household name.
I don’t know how much AuthorEarnings.com contributed to this, but 2014 ended up being the year the stigma of self-publishing died. Prior to last January, you had people deriding self-publishing as the last resort of those rejected by agents and publishers. You had indie authors likened to third-rate cattle by some publishing executives. There were calls by other publishing executives to segregate ebooks on retail outlets based on the method of publication. And traditionally published authors not keen on the sudden increase in competition moaned about the flood of content while publishers who priced their digital books higher than their paperbacks agonized over the devaluing of literature.
Much of that dissipated this past year. What had been a sprinkling of anecdotes piled up into real data. Authors like Brenna Aubrey turned down lucrative publishing contracts and out-earned those offers within months of self-publishing. And a steady flow of unknown authors with no publishing history or established following climbed to the top of their categories and had success out of the gate based primarily on the strength of their storytelling. Continue Reading →