The following comes from a comment DG responded to on a prior story. The graphs are too good to sit buried down there, so I’m reposting here. Follow the links to see the bar graphs.
Here’s what the authorearnings.com data from July can tell us about comparative sales at different Kindle ebook price points. Taking the Top 500 Best Sellers at each price point and eliminating the top 10 from each, we see:
$9.99 ebooks outsell $14.99 ebooks by a huge margin in units.
$9.99 ebooks outsell $14.99 ebooks by a huge DOLLAR margin, too, despite their lower price.
Even when looking only at the Top 10 (outliers) for each price point, the pricing sweet spot at $9.99 or above seems to be $10.99 (with $9.99 running a close second).
The Top 10 bestselling ebooks at $12.99 and $14.99 generate fewer gross DOLLARS (as well as selling fewer units) than the Top 10 at $9.99 and $10.99.
But… $4.99 beats $9.99 across the board. $4.99 sells more units AND brings in more gross DOLLARS than any other price point. This is true even for the Top 10 Best Selling outliers at each price point.
Once again, we see that lower ebook prices = higher author earnings.
The Top 500 Best Selling Kindle books priced at $4.99 are out-earning those at $9.99, $10.99, $12.99, $14.99, and every other price point.
(Below the Top 10, $3.99 runs a close second to $4.99.)