October 2014 Author Earnings Report
The latest Author Earnings report is up. This is our first look at the effects of Kindle Unlimited — we’ll be diving in further in coming months. I wish our conclusions could be more . . . conclusive. To me, weighing all the benefits of KDP Select against the minus of exclusivity, my thinking is that KDP Select is great for those starting out and those selling at the very highest levels. For those in the middle, who might be getting traction on other outlets, the increase in sales does not seem to outweigh the percentage of the market given up.
KDP Select is not an all-or-nothing program, of course. Perhaps it is the ideal place to launch a new series or to give underperforming works a boost. Put them in for 90 days or 180 days, and then branch out once they take hold. It could also be that an expanded readership outweighs cold financial calculations for some authors. The best advice may be to experiment.
I’ve been able to experiment with KU without the exclusivity requirement. It’s not a permanent exclusion, and I’ve been leaning toward exclusivity and staying in KU once it expires. I’m now leaning the other way. Even with the potential of All-Star bonuses, I’m not keen on a system that rewards the top and bottom but leaves out the middle. What I’d love to see is for Amazon to drop exclusivity as a goal. They already have (by far) the best marketplace for discovering ebooks and purchasing them. They have the best lineup of devices (having seen the newest e-ink display). They have one of the best upload and stat dashboards (after having revamped the latter).
So why not make KU elective for all authors? Why not set the pay scale by page rather than reward shorter length works? Compete for readers in all the other ways that Amazon excels (customer service, one-click, search, also-boughts, recommendations, reviews, etc.) and let authors publish their works far and wide. I have a feeling most authors would continue to share Amazon links by default. I have a feeling Amazon would be just fine and continue to dominate in this space. And everyone else would be a little better off.